Brunswick Boat Group consolidates its fibreglass boat building operations

In the context of the consolidation of its global fibreglass boat manufacturing operations, Brunswick will close its Reynosa, Mexico fibreglass boat manufacturing facility. The models currently manufactured in the facility will be transferred to 2 of the company’s high-performing US-based manufacturing centres in Vonore, Tennessee and Merritt Island, Florida. Brunswick will also close its Flagler Beach, Florida production facility, the models currently manufactured there being consolidated into its Edgewater, Florida facility.

“The decision to transition production out of  Reynosa, Mexico, which is primarily dedicated to manufacturing of our small, value fibreglass boats, follows our recent announcement that we have rationalised our value boat model portfolio and reflects evolving market dynamics that are impacting industry-wide volumes of value fibreglass products,” said Brenna Preisser, President of Brunswick Boat Group. “The Reynosa facility and team members have played an important role in our business for many years and we are committed to supporting their transition. We anticipate the transition will be fully completed by Summer 2026.”

Brunswick is investing $5 million in capital improvements across its Tennessee and Florida facilities to reinforce the broader integration and expansion effort. The facilities must become multi-brand production hubs. These changes are expected to create more than 200 manufacturing jobs in the US over the next several years.

“Brunswick’s Boat Group has sufficient capacity within our manufacturing footprint to absorb volume, support future market rebounds and capture share gains from an aggressive product development roadmap,” Preisser /confirm/ied.  “With these and other actions taken to streamline our portfolio and improve productivity, Boat Group will achieve a better structural cost profile and accelerate improved Boat Group profitability.”

Brunswick is collaborating closely with local government agencies and economic development partners to support a seamless transition. As Boston Whaler consolidates its production operations in Florida, team members from the Flagler Beach facility will be offered opportunities to transfer to the Edgewater location. The transfer is expected to be fully completed by Summer 2026. In addition, Brunswick Boat Group will soon be recruiting for new positions across production, logistics, engineering and operations management in Tennessee and Florida.

about Brunswick Corporation
Brunswick Corporation is a leading group in marine recreation, delivering innovation that transforms experiences on the water and beyond.  Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing, MerCruiser, and Flite. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications.  Headquartered in Mettawa, IL, Brunswick has approximately 14,500 employees operating in 26 countries. In 2024, Brunswick was named America’s Best Large Employers for 2024 by Forbes Magazine for the sixth consecutive year in addition to winning more than 100 awards across the enterprise for the third straight year.