Brunswick Boat Group to consolidate fiberglass boat manufacturing operations

As part of this footprint rationalization, Brunswick will close its Reynosa, Mexico, fiberglass boat manufacturing facility, transitioning production of models currently manufactured in the facility into two of its high-performing U.S.-based manufacturing centers in Vonore, Tennessee, and Merritt Island, Florida. In addition, its Flagler Beach, Florida, production facility will be closed and production of models currently manufactured at that facility will be consolidated into the Edgewater, Florida, operation.

“The decision to transition production out of Reynosa, Mexico — which is primarily dedicated to manufacturing of our small, value fiberglass boats — follows our announcement that we have rationalized our value boat model portfolio, and reflects evolving market dynamics that are impacting industry-wide volumes of value fiberglass products,” explains Brenna Preisser, president of Brunswick Boat Group. “The Reynosa facility and team members have played an important role in our business for many years, and we are committed to supporting their transition. We anticipate the transition will be fully completed by summer 2026.”

Reinforcing its broader integration and expansion effort, Brunswick is investing $5 million in capital improvements across its Tennessee and Florida facilities, further strengthening their capabilities as multi-brand production hubs. This investment underscores Brunswick’s commitment to leveraging its scale to drive operational synergies. These moves will result in the creation of more than 200 U.S. manufacturing jobs over the next several years.

“Brunswick’s Boat Group has sufficient capacity within our manufacturing footprint to absorb volume, support future market rebounds and capture share gains from an aggressive product development roadmap,” Preisser /confirm/is.  “With these and other actions taken to streamline our portfolio and improve productivity, the group will achieve a better structural cost profile and accelerate improved profitability.”

Brunswick is collaborating closely with local government agencies and economic development partners to support a seamless transition. As Boston Whaler consolidates its production operations in Florida, team members from the Flagler Beach facility will be offered opportunities to transfer to the Edgewater location. In addition, the company will soon launch recruitment efforts to fill new positions across production, logistics, engineering and operations management.